LoL Esports has entered into a multi-year partnership with audio brand Bose for the League of Legends World Championship, Mid-Season Invitational, and All-Star event, Riot announced today.
Bose will sponsor LoL Esports as the “official headset partner” for all global League events and provide its SoundComm professional headsets to players, coaches, referees, and production teams beginning with Worlds 2020 from Sept. 25 to Oct. 31 in Shanghai.
The QuietComfort 35 II Gaming Headset, Bose’s first headset designed for gaming, will deliver acoustic noise-canceling technology and meet the “specific needs for professional gamers,” Riot said in a press release.
The $329 headset comes with a Discord and TeamSpeak-certified boom mic for clear communications and has additional features that allow for easy control of volume and mic monitoring. It’s fully compatible with all major gaming platforms, including PC, consoles, and mobile devices.
With the partnership, Bose and LoL Esports will work together to provide fans with an inside look at the team dynamics during Worlds 2020 matches through “Sounds of the Game” content, together with a new series developed by Bose that will showcase why sound is an important part of competitive League.
Bose joins Spotify, Cisco, and returning partners Mastercard, Louis Vuitton, Alienware, AXE, Red Bull, OPPO, State Farm, and Secretlab, as partners for League esports.
“Our partnership with Riot Games will create a first-of-its-kind audio universe for the millions of Spotify and League of Legends fans across the globe,” Spotify’s June Sauvaget said. “As the exclusive—and first-ever—global audio service partner for League of Legends Esports, we plan to create the best possible audio streaming experience for our users, making discovering both music and podcasts easier than ever before.”
With this partnership, Spotify and Riot will produce a behind-the-scenes look at the making of the Worlds anthem. They will also develop various podcasts, including one called “Untold Stories: Top Moments from Worlds,” which will highlight one story from each year of Worlds.
“Music and story-telling have become an intrinsic part of our sport and game, so we are excited to partner with Spotify to provide our fans with another platform where they can enjoy a new manifestation of League of Legends esports,” Riot’s head of global esports partnerships Naz Aletaha said.
Spotify will also release curated playlists inspired by the League community, and launch a new League Esports Music Hub. Spotify also will serve as the presenting partner of every game five that is played at the World Championship and Mid-Season Invitational.