G2 Esports is partnering with quick service pizza restaurant Domino’s Pizza Deutschland this year to give fans enriching experiences during the 2020 League of Legends World Championship, the organization announced today.
Financial terms of the deal were not disclosed, but in a release, Dominos was announced as G2’s “Official Quick Service Restaurant Partner” of the organization in Germany.
As a part of their partnership, the two brands will create original content “designed to showcase how Domino’s will help bring esports fans together.”
This is the second time that G2 and Domino’s have worked together to advertise around Worlds. It will involve experiential activations for fans revolving around G2 matches, including “viewing events.”
There aren’t many details about exactly what those events will entail, however, considering the forced digital nature of many events amid the COVID-19 pandemic. But to start, Domino’s is giving fans in Germany 15 percent off orders.
A release by both companies promises more deals for German fans as action at Worlds heats up. The best way to keep up is to follow the team on its social media platforms, like Twitter and TikTok.
More companies have been joining the esports ecosystem as sponsors. Riot partnered with Spotify and Cisco.
Spotify and Riot will produce a behind-the-scenes look at the making of the Worlds anthem. They will also develop various podcasts, including one called “Untold Stories: Top Moments from Worlds,” which will highlight one story from each year of Worlds.
“Music and story-telling have become an intrinsic part of our sport and game, so we are excited to partner with Spotify to provide our fans with another platform where they can enjoy a new manifestation of League of Legends esports,” Riot’s head of global esports partnerships Naz Aletaha said.
Spotify will also release curated playlists inspired by the League community, and launch a new League Esports Music Hub. Spotify also will serve as the presenting partner of every game five that is played at the World Championship and Mid-Season Invitational.
Currently, League of Legends is available on Spotify with nine seasons of the game’s character and event theme music, as well as the various themes for the World Championship, All-Stars, and MSI.
Recently Riot Games entered a partnership with Cisco. Cisco’s network will power the private game server used for pro-level competition in League esports matches at three major events, including Worlds, the Mid-Season Invitational, and All-Stars.
The servers will provide pros with sub-one millisecond ping, Riot says, allowing for “near-instantaneous reaction times and uninterrupted gameplay.” They’re expected to offer up to 200 percent “raw performance improvement” over the previously used technology.